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Premium Headphones Market Size, Share, Trends, and Forecast 2019 - 2027

  • Writer: Rahul Patil
    Rahul Patil
  • Jul 18, 2019
  • 2 min read



Headphones are transforming into multi-functional gadgets. Need for personalized listening experience, advancement in technology, manufacturing, and portable consumer electronic devices is fueling growth of the global premium headphones market. Escalating urban population across the globe, characterized by urban upper class and high net worth individuals has led to strong demand for premium headphones.

Market Dynamics

The launch of innovative premium headphones with transformation in the appearance, sound delivery, portability, and connectivity of products is fueling the demand for premium headphones. Premium Headphones delivering extra capabilities such as noise-cancellation and noise-isolation are likely to increase the multi-functionality of these devices, which will ultimately boost growth of this market. For instance, in August 2018, Sony Corporation unveiled WH-1000XM3, the newest addition to the 1000X series of wireless, noise-cancelling headphones at IFA consumer electronics show in Berlin, Germany. Furthermore, technological advancements such as Bluetooth, IR (infrared) technology, and Wi-Fi connectivity are enabling vendors to attract new consumers. The integration of products with smart features such as fitness tracker wearables, and speech modulation devices will contribute to the development of the global premium headphones market. For instance, in July 2018, JBL, a brand of Harman International Industries, Inc., introduced training-proof wireless headphones built exclusively for gym, featuring UA SuperVent fabric ear cushions and JBL TalkThru technology.

Global Premium Headphones Market- Insights

Increase in the sales of premium headphones is accelerated by demand from consumers for new premium features such as noise isolation and noise cancellation, which provide further strong growth opportunities in this market. In September 2017, Beats Electronics, launched new ‘Beats Studio3 Wireless’. It comes with new and proprietary pure adaptive noise canceling (Pure ANC) technology. Rapid urbanization and changes in consumer preferences towards the use of these devices will positively impact growth of market.

Key Players:

Companies covered as part of this study include Bose Corporation, Beats Electronics, 3M, Alclair Audio, Audio-Technica Ltd., Panasonic Corporation, Bowers & Wilkins Group Ltd., David Clark Inc., GN Group, Harman International, Inc., Sony Corporation, Logitech International S.A., Koninklijke Philips N.V., Pioneer Corporation and Sennheiser Electronic GmbH & Co. KG.

Detailed Segmentation:


Global Premium DAC Market, By Price Range:


Up to 1000 USD


1000 USD to 2000 USD


Above 2000 USD


Global Premium Headphones Market, By Technology:


Wired


Wireless


Smart Headphones


Global Premium Headphones Market, By Price Range:


300 to 499 USD


500 to 1000 USD


Above 1000 USD


Global Premium Headphones Market, By Demographics (Age):


Up to 30 Years


30 to 50 Years


Above 50 Years


Global Premium Headphones Market, By Demographics (Customer Income):


Up to 30,000 USD


30,000 USD to 85,000 USD


Above 85,000 USD


Global Premium Headphones Market, By Product Type:


In-Ear


Over-Ear


On-Ear

 
 
 

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