Global Organic Pet Food Market Size, Share, Growth Analysis, By Pet Type(Dogs, Cats), By Pet Life Stages(Adult, Kitten/Puppy), By Type(Dry, Wet), By Distribution Channel(Hypermarkets/Supermarkets, Con

Global Organic Pet Food Market size was valued at USD 2 Billion in 2022 and is poised to grow from USD 12 Billion in 2023 to USD 24 Billion by 2031, at a CAGR of 9% during the forecast period (2024-2031).

The global organic pet food market has been notably rising in recent times, as the number of pet owners is increasing at a rapid pace. Pet owners are highly empathetic and conscious about their pet’s needs and requirements. As these consumers become more and more aware about the health and well-being of their pets, this market grows. Awareness has increased not only about the well-being of the pet, but also how food is sourced, becoming environmentally aware, and sustainable in their way of living. Rising living standards and increased disposable income of pet owners is also a driving factor in this shift. Responding to this behavior shift in consumers, many companies have also responded with new organic food products. Social media marketing has been a very big driver in this market’s growth. The pet food industry also must abide by certain regulations. As consumers prefer more organic options, these regulatory bodies are enforcing newer and clearer standards on organic pet food.

Global Organic Pet Food Market Segmental Analysis

The global Organic Pet Food market is segmented based on pet type, pet life stages, type, distribution channel, and region. By pet type, the market is segmented into Dogs, Cats, Fish, Birds, and others. By pet life stages, the market is segmented into Adult, Kitten/Puppy, Senior and All life stages. By type, the market can be segmented into Dry and Wet. By Distribution Channel, the market can be segmented into Hypermarkets/Supermarkets, Convenience Stores, Discount Stores, Online Retail and other retail formats. By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.    

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Analysis By Pet Type

The segment, which is dominant, based on the Pet type is that of Dog. Dogs are generally the most popular pets, followed by cats. Dogs are known to be good for mental wellbeing, for relieving anxiety and stress and for promoting good cardiovascular health. In addition to this, service dogs can follow commands, and serve as invaluable companions for any person with disability. This segment is also projected to boost in the future due to all these factors.

The fastest-growing segment of the organic pet food market is that of Cats. Increasing number of single or dual person households are adopting a pet. Since cats are smaller, they are rapidly becoming the choice for people living in flats or rented apartments. This is the reason for the growth of the Cat segment in the organic pet food market.

Analysis By Pet life stage

The Adult pet food section is the largest market segment in the organic pet food industry. Adult pets represent a significant portion of the global pet population. This leads to the high demand for adult pet food in the market, in terms of sales volume.

The fastest growing segment is the Puppy/ Kitten food as pet adoption rates have gone up all over the world. According to Forbes, over 1.5 million pets were adopted in 2023 from shelters alone, who reported. More adoption also takes from backyard breeders, streets, etc. High adoption rates have driven the requirement for puppy/kitten food.

Analysis By Type

The dry food segment dominates the organic pet food industry. This segment consists of dry, baked, or dehydrated food products, which have very low moisture content. Both manufacturers and pet owners prefer dry pet foods, as this offers convenience of long-term storage, being cost effective.

The fastest-growing segment is the wet segment in the organic pet food market. Wet foods are so called as they have high moisture content, about 60-85% of their weight. They also contain high levels of meat and meat by-products. Wet organic foods are much more appetizing for pets, and hence the significant growth of this segment.

Analysis By Distribution Channel

The hypermarket/supermarket owns the largest market share in the organic pet food industry. They provide a wide range of food products as per the pet owner’s need. This sector continues to grow, as multiple key players have been seen consolidating to provide increased convenience for pet owners, and reduce competition, hence driving the growth of this segment.

The fastest growing market segment, however, is the online channel of distribution. Supermarkets and Hypermarkets like Walmart, Food Hall, etc. have also started their own online applications for shopping organic pet food. Online marketplaces also allow small sellers to reach a vast number of consumers. All of these are the driving factors for the rapid growth of online retail segment in the organic pet food industry.